Welcome to Boldly Beautiful Parlour

About Gladys:

Gladys is a licensed esthetician, cosmetologist, and makeup artist with a passion for enhancing natural beauty and empowering confidence. Based in Edina, Minnesota, she is the proud owner of Boldly Beautiful Parlour, where self-care meets luxury in a welcoming, empowering space.

With years of experience at top beauty brands like Estée Lauder, Bobbi Brown, Clinique, La Mer, and Bumble & Bumble, Gladys blends high-end expertise with a personal touch. She specializes in haircuts, color, brow waxing, tinting, lamination, and makeup artistry—offering each client a tailored experience.

Originally from Brooklyn, New York, and a graduate of Empire Beauty School in Bloomington, Gladys brings East Coast energy and Midwest warmth to her work. Whether she’s perfecting a brow or crafting a flawless makeover, her mission is simple: help every client feel boldly beautiful—inside and out.

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5-Star Reviews

Client Love

Gladys is a true artist! They are incredibly talented and always knows how to make my hair, makeup and eyebrows look amazing. I trust her completely.

Jessica H.

★★★★★

Been doing my eyebrows for over 4 years! She's amazing. Also, her makeups are always 10/10!

Dayana A.

★★★★★